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Maksu
Maksu goes omnichannel with Shopify POS
Opening stores quickly without losing operational control is one of the biggest challenges in modern retail. Discover how Maksu solved omnichannel management with Shopify POS and a scalable architecture.
Client and Context
Maksu is a retail brand with a strong focus on product and customer experience, operating both in e-commerce and physical stores. This hybrid model requires a POS solution that is not an isolated system, but a natural extension of e-commerce.
Maksu is growing in the Spanish market, opening new stores in different cities. Their current solution doesn't allow them to implement stores with the agility that characterizes the brand, and it also prevents seamless management between the online and offline experience.
Furthermore, as a brand originating in Turkey, they are looking for a configuration that allows them to manage devices in a unified way and control them remotely.
Scaling retail requires much more than opening stores: it requires a unified, flexible, and growth-ready operation
1. Real omnichannel management
The brand needed power:
- Identify the same customer regardless of the channel
- Access your online and offline purchase history from the store
- Manage stock and orders centrally
- Place orders with in-store pickup.
- Being able to use store stock for online sales (and vice versa)
Many traditional POS systems do not allow this unified view.
2. Returns and exchanges
The returns process was critical, especially when:
- An online purchase was returned in a physical store
- Flexibility was required without negatively impacting cash flow.
It was essential to offer an agile solution that was aligned with the brand experience.
3. Device Management
The device fleet required a new approach that would allow:
- Device type unification
- Easy-to-use devices,
- Centralized management via MDM
Analysis and strategic definition
We thoroughly analyzed Maksu's business needs and retail model to define an optimal Shopify POS implementation strategy, aligned with its growth rate and omnichannel vision.
The goal was to create a unique look and feel, with urban imagery, videos, and interactive sections that would provide a rich and distinctive experience. A vibrant, coherent, and memorable identity, capable of reflecting Noirfonce's authenticity in every digital interaction.
Selection of infrastructure and devices
We evaluated different device packages based on in-store operations, scalability, and ease of use. Ultimately, Maksu opted for the Sunmi T3 Pro devices, a robust solution ready for an omnichannel retail environment, for which Rocket Digital is an official partner.
Advanced Shopify POS settings
We configured Shopify to adapt it to the actual operations of the business, including:
- Definition of locations and operational permissions (in-store pickup, web orders from store, etc.).
- Catalog and price management by market using Shopify Markets.
- Unification of stock, customers and orders between online and offline channels.
Implementation in physical store
We carry out the on-site implementation in the various stores, including the installation and commissioning of the devices, guaranteeing a smooth transition without impact on daily operations.
Team Formation
We conduct face-to-face training for store staff on the use of Shopify POS and specific training for the retail manager on back-office management, ensuring operational autonomy from day one.
"Shopify POS nos ha simplificado la gestión tanto en tienda como en oficina, centralizando datos e información en un solo lugar para facilitar la toma de decisiones y ofrecer una visión global del negocio. Con el apoyo de Rocket, todo el proceso, desde el set-up hasta la formación de los equipos de ventas y oficina, ha sido ágil y fluido."
Paula Agudo González, E-commerce & Marketing Digital Spain Manager de MAKSU
A unified platform for frictionless retail scaling
Shopify POS as an engine for scalable and efficient omnichannel operations.
Following the implementation of Shopify POS, Maksu has achieved a unified view of its business, effectively integrating online and offline operations into a single platform.
This has made it possible to identify customers across all channels and access their complete purchase history, regardless of whether the transaction takes place in ecommerce or in a physical store.
Store operations have been significantly simplified, making the sales process faster and more efficient for the teams, while simultaneously improving the customer's shopping experience. One of the key aspects of the project has been the optimization of returns and exchanges management, which is now carried out efficiently and flexibly, including the option to offer in-store credit without creating operational friction or negatively impacting cash flow.
Furthermore, Maksu now has greater control and traceability over sales and stock by channel and location, facilitating more informed decision-making aligned with business growth. The implemented solution is designed for agile scalability, allowing for the opening of new stores or future expansions without requiring structural changes to the technological architecture.
Preparing Maksu for sustainable and scalable omnichannel growth
The integration of Shopify POS lays the foundation for customer loyalty, advanced analytics, and agile brand expansion.
Looking ahead to future phases, this project has not only resolved Maksu's immediate operational challenges, but also established a solid foundation for the brand's strategic growth.
Omnichannel integration allows for advanced data exploitation, implementation of loyalty strategies based on online and offline customer behavior, optimization of reporting and analytics, and scaling of the Shopify POS model to new stores in an agile and cost-effective manner, ensuring that future expansion is efficient and sustainable.
