Exoticca

Laying the foundations for attracting future travelers.

Exotic and far-flung destinations are just a click away – with Exoticca you can. Discover how this young Spanish company is changing the game of long-distance travel with us.

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Rocket Digital Rocket Digital

Client and Context

Exoticca was born in Barcelona in 2013. It was founded by Jesús Rodríguez, who wanted to change the experience of long-distance travel and lay the foundations for the future of travel.

Its mission is to democratize the large tourism industry by making trips accessible to everyone that previously only a minority could afford.

Client and Context

Challenge: Quality leads, opening up to new markets

A journey hand in hand

Before Exoticca started working with Rocket Digital, the company’s growth depended solely on the traffic and sales that travel partners brought to their businesses. As they grew at an increasingly rapid pace, they needed a partner to help them in their growth and market penetration process.

Generating high-quality leads from users who are interested in living a different travel experience: with this objective, we started our collaboration with Exoticca, which has proven to be key in moving towards their ultimate goal – turning them into the leading online provider of long-distance travel at affordable prices.

Rocket Digital Rocket Digital
Rocket Digital Rocket Digital
Multiple channel tactics to cover the entire purchase funnel

Multiple channel tactics to cover the entire purchase funnel

Defining the user acquisition strategy
  • We decided to introduce micro-goals based on relevant user behavior in order to establish a conversion funnel and analyze how users engaged with the business. The idea was to optimize traffic acquisition towards high-value actions on the website.

  • To activate the Facebook and Instagram channels, a recruitment and activation strategy was designed, focusing firstly on the online conversion closing phases with native Facebook features such as Dynamic Travel Ads, which allows us to reach highly qualified users who are in advanced phases of the sales funnel.

  • We activate the new user prospecting stage through database acquisition with Lead Ad forms, targeting broad audiences with a form dedicated to generating a database.

Targeting Qualified Audiences to Increase the Conversion Rate
  • We defined a precise audience system to help the company's sales team increase online revenue. We used automation technology to establish Exoticca's digital strategy and create massive, hyper-segmented structures that helped us reach the company's entire potential audience and enter new markets very quickly.

  • To harness the power of social ads, we selected the most competitive destinations to reach new users unfamiliar with the brand through compelling messages and commercial claims, bringing them into our conversion funnel through the proposed acquisition strategy.

  • Using Smartly technology, we automated the data-driven campaign and creative creation process. This automation layer allows us to build complex campaign structures in record time with agility.

Lead Generation Model Based on Phone Calls
  • Almost all the company's sales come from deals closed through phone calls between customers and Exoticca's sales team.

  • After defining the user acquisition strategy, we therefore chose a phone-based lead generation model to maximize the total number of leads and make the sales process even easier.

Exoticca's Inclusion in the Google Export Program for Agencies
  • Customer service and product personalization play such an important role in Exoticca's sales process that we were able to use our "Platinum Partner Badge" to include the company in the Export Program for Agencies.

  • This means that, with Google's support, the company will continue evolving its customer service department to make it more efficient, fast, reliable, and profitable.