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Pummba
Sustained growth and improved profitability for Pummba
Digital strategies adapted to the specificities of each market, combining real-time analysis with clear objectives to maximize results and strengthen the brand's position in different regions.
Client and Context
Pummba leads the rise of modular sofas in Spain with exclusive designs by Francesc Rifé and Elisava, standing out for their focus on sustainability, functionality and elegance at affordable prices.
By eliminating intermediaries and optimizing transportation and assembly, it redefines the shopping experience while betting on digital strategies that maximize its impact on the market.
Challenge: Develop an expanding digital and omnichannel strategy
Background
Pummba addresses challenges such as efficient deliveries and balanced inventories through omnichannel strategies that integrate physical showrooms and digital platforms.
With Rocket Digital, you can maximize your reach through paid campaigns, remarketing, and ROI analysis, adapting quickly to the market and strengthening the connection between the virtual and the tangible.
Objectives of work carried out
Our strategy prioritizes an operating model to measure and analyze the impact in real time, facilitating agile decisions.
In Spain, we optimize ROAS to maximize sales, while in France we drive visibility, positioning and growth. This dual approach adapts our actions to the unique needs of each market.
How to optimize and explore new channels to attract customers?
- The social media strategy was designed with a focus on optimizing and simplifying the campaign structure, prioritizing the attraction of new customers through video content generated by influencers.
- In parallel, an experimental approach was adopted with various creative formats, continuously analyzing content performance to identify which types were most effective in each activation.
- Although the main investment was allocated to the Meta platform, the potential of Pinterest as a complementary channel began to be explored.
- This initial foray allowed for increased traffic and sales, even without relying on specific e-commerce campaigns on the platform, demonstrating its viability as part of a multi-channel strategy.
How to maximize microconversions in Google Ads and close sales?
- The strategy in Google Ads was aimed at optimizing microconversions, assigning a different value to each one according to its conversion percentage towards closing the sale.
- This approach allowed us to prioritize those interactions most likely to directly impact the bottom line.
- To achieve this goal, specific campaigns were designed to capture the attention of users and encourage them to take key actions prior to purchasing.
- These initiatives are complemented by campaigns aimed at closing sales, which focus on converting the intentions generated into concrete results.
- This comprehensive approach ensured an effective flow from initial acquisition to final conversion.
- Between the first and third quarters of 2023 and 2024, Pummba experienced remarkable growth, with a 95% increase in total revenue and a substantial 75% improvement in profitability.
- All platforms used showed significant progress, with notable increases in revenue and profitability: ROAS on Google Ads improved by 149%, on Meta by 152%, and on Pinterest by an impressive 351%.
- The focus on measurement and analytics improved efficiency, profitability and growth in both markets.
Continuous strategic changes that ensure success.
Between the first and third quarters of 2023 and 2024, Pummba achieved growth in both revenue and profitability, standing out across all key platforms.
The improvement in ROAS in Google Ads, Meta and Pinterest demonstrates the effectiveness of a well-executed strategy, based on accurate measurement and analysis.
This approach has allowed for agile and timely adjustments, which has not only driven consistent growth in both markets, but has also optimized the efficiency and profitability of the campaigns, thus consolidating a solid foundation for the brand's success.