Muy Mucho
From Offline to Online
Discover how the leading Spanish home decor brand transformed its business strategy with the innovative loyalty program "Muy Mucho Lovers".
Client and Context
Muy Mucho, a Spanish home decoration company with creative design and affordable prices, is looking to expand its successful model of physical stores - franchises in Spain and France - to the online world with its new ecommerce store.
Their goal: to reach more customers and generate new needs with their catalogue.

Challenge: Omnichannel loyalty for online and physical stores
Unify Database
Integrate franchisees' online and brick-and-mortar stores into a CRM platform to fully record each customer's history and enable personalized omnichannel communications based on purchasing behaviors.
'Muy Mucho lovers' loyalty program
Synchronized between physical and online stores to enhance brand engagement through a personalized, omnichannel customer experience.
Technical and operational challenges
Solutions
Conclusions
The implementation of HubSpot CRM was essential to unify customer databases and communications in both physical and online stores, allowing for a personalized and automated strategy.
The “Muy Mucho Lovers” program has been a remarkable success thanks to the commitment of franchisees, generating a large volume of loyal customers and increasing purchase frequency and customer engagement.
Connecting ecommerce to HubSpot has enabled effective tracking to automatically impact customers based on their actions and behavior, offering incentives for them to complete their purchasing process.
This project has provided Muy Mucho with brand consistency in its interaction with customers and has proven to be the beginning of a long-term strategy.