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Robin Collection
From a local family startup to a global brand
Discover how Robin Collection used social advertising to drive growth and establish itself as a leading swimwear brand.
Client and Context
Robin Collection, founded in Barcelona in 2012, fuses Mediterranean and Californian style in high-quality bikinis and swimsuits.
They stand out for their unique colors, prints and designs. Since 2022, they include a men's line with swimwear and t-shirts.
Challenge: Increase sales and brand presence YoY
Towards new horizons
Robin approached Rocket Digital with the aim of reaching a larger number of users and expanding its presence in both the national and international markets, making the brand known in other countries (France and Portugal) in order to become a global brand.
Strategy
Generic and specific audiences
For the international strategy, we worked with generic audiences (broad), since the objective was to attract more customers.
However, for the strategy in the Spanish market, we worked with specific audiences (interests), since brand awareness was consolidated and part of the target was already loyal.
Progressive actions and strategy
The strategy focused on the peak season from March to September, coinciding with the launch of the new collection.
Initially, the priority was to attract new users, and with the arrival of summer, to expand audiences and reach a more qualified public.
Platform expansion
Creatives and formats were optimized for each country , including language adaptations, and ads were rotated to avoid saturating the user, pushing key launches. Following the good results, the brand expanded its presence to TikTok Ads to continue growing, especially in the high season.
"I feel like Rocket is part of the team, in the best way possible: we work together on creating the ads, copy, analyzing results, and iterating to continue to maintain and even surpass the metrics."
Sandra Prieto
Head of Digital Marketing & Ecommerce
Robin Collection
