Intersport

Creating a new leader in sports ecommerce

Intersport launched its ecommerce business in 2018 and needed to grow quickly to compete head-to-head in a booming online sports market.

Paid Social

Client and Context

Intersport was founded in Switzerland in 1968 with the goal of competing with department stores.

It has since grown into an international chain operating in 65 countries with more than 5,500 stores worldwide.

Client and Context

Challenge: Going one step beyond the competition

In 2018, Intersport Spain changed its business strategy and decided to enter the digital world.

The need to find an agency like ROCKETROI arose when they realized that once their ecommerce site was ready, they needed to go a step further. Their competitors already had years of experience, and they needed to reach the level required to remain competitive in the market.

Rocket Digital Rocket Digital
Rocket Digital Rocket Digital
Rocket Digital Rocket Digital

Strategy: Powered by technology

Reach 100% of potential audiences

Designing an audience structure that covered 100% of INTERSPORT's potential audience from the outset was key to making every cent invested in the channel profitable.

Hyper-segmented campaigns for more than 10,000 products
  • We designed a hyper-segmented campaign structure based on the client's business criteria and objectives.
  • This structure allowed us to segment a catalog of more than 10,000 products across over 60 campaigns, distinguish the top brands, and rank products by commercial importance.
Connecting through complexity
  • We added different audiences to campaigns based on the user conversion funnel, from website visitors to users interested in specific products who did not complete their purchase.

  • Each audience was assigned a precise bid to capture users when they decided to buy.

  • We guided customers from discovery through purchase, placing the desired product at the right time and in the right place.
The smarter, the better
  • The new Google Smart Shopping formats enabled us to be more relevant, less intrusive, and reach users at the most important moments before the purchase decision.

  • We increased the value of our clients' investment by up to five times, allowing them to invest more resources in Google with reliable returns.

"What really made the difference?

Being more relevant, less intrusive, and able to reach users at the most important moments before the purchase decision".

Gonzalo Pérez Torres - Head of Growth Gonzalo Pérez Torres - Head of Growth Gonzalo Pérez Torres - Head of Growth Gonzalo Pérez Torres - Head of Growth Gonzalo Pérez Torres - Head of Growth
"What really made the difference?