SEO is changing. So is your visibility.

As AI systems increasingly rely on structured and reliable product information — rather than traditional keyword-based signals — fashion brands must begin prioritizing how they prepare their catalogs for AI-powered search and discovery.

AEO/GEO plays a fundamental role here: by enriching attributes, variant logic, availability data, and brand context in a machine-understandable way, retailers create a foundation that allows generative engines to display their products accurately and consistently.

This change is already transforming how consumers discover fashion online; as demonstrated by this methodology applied in practice, where the improvement of product data directly influenced the way AI models interpret and present a retailer's assortment.

Discover the complete methodology here: