Mapp Fashion

Mapp Fashion is the data and personalization engine designed specifically for the fashion industry.

Our AI, trained by stylists, enriches each product with in-depth physical, contextual, and intentional attributes, providing retailers with cleaner data, clearer search capabilities, and the foundation for next-generation recommendations. This enables precise recommendations of similar items, relevant outfits, and personalized curation that reflects how customers actually shop.

CRM & MARKETING · SEARCH & FILTER

ENRICHED PRODUCT DATA · FASHION TAXONOMY · PERSONALIZATION · SEARCH & MERCH

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Concrete solutions for everyday challenges

As a Premium Mapp Fashion Partner, we activate all of Mapp Fashion's capabilities in your eCommerce, from enriched product data to AI-powered personalization and discovery.

Enriched Product Feed

We connect your Shopify catalog to Mapp Fashion and enrich each product with more than 26,000 fashion-first attributes , improving discoverability on your website, Google, Social, PMAX and marketplaces.

Personalization

We optimize your product pages for how real shoppers express context (“dress for a winter wedding”), intent (“something flattering”), and local language (jumper vs. sweater; burgundy vs. wine). Better relevance = better organic visibility.

Profitability

We feed Google the context and purchase intent behind each product so your ads match real, not generic, searches . Less wasted spend, more qualified traffic, and higher ROAS.

Outfits

We update your PDPs with dynamic outfits using context (season, occasion), intent (what the buyer wants to achieve) and signals of personal taste , increasing AOV and cross-sell without manual work.