PadelProShop

Conquering the world with success and payment strategies

Padel Pro Shop leads the global market
of padel with passion and excellence.
Explore how this Spanish company is redefining the sports landscape with us

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Client and Context

Padel Pro Shop, founded in 2008 in Spain, has established itself as a leader in the padel market thanks to its commitment to quality, innovation and customer satisfaction.

With top-notch products and expert advice, it is the favorite destination for players around the world.

Client and Context

Challenge: Local leadership and opening up to new markets

Expand your brand nationally and internationally.

With a challenge on the horizon, Padel Pro Shop was faced with the task of consolidating its local leadership and entering new international markets, requiring solid strategies and adaptability to customer needs.

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Rocket Digital Rocket Digital

Strategy: Exploring new terrain

Reinventing the rules of the game

Reinventing the rules of the game

An innovative strategy

  • To address this challenge, the sports brand developed a comprehensive strategy with Rocket Digital that included consolidating its brand image in Spain and entering new international markets.

Diversification of Paid Media Platforms

  • In this sense, Performance Marketing tactics were implemented through platforms such as Google Ads and Meta to boost brand growth in these markets; later, video strategies focused on seasonal campaigns were implemented, prioritizing acquisition at the highest stage of the funnel with thematic videos for occasions such as Black Friday, Christmas and other important moments in Q4.

Alignment with the seasons

  • In addition, the specific seasonal campaigns of the last quarter of the year were strengthened. A comprehensive Performance structure was developed, covering all stages of the funnel, facilitating its replication for expansion in other markets such as LATAM, the Middle East and Europe.

Final Results and Impact

Solid strategy, global success

In 2023, Padel Pro Shop doubled its revenue and reached milestones such as a record turnover during Black Friday. This success reflects its commitment to quality, innovation and excellence in its global strategy.

At the end of 2022, after consolidating their position in Spain with Google campaigns and an initial presence in Meta, they restructured their advertising strategy, which boosted their international expansion.

Since November 2022, they have entered new markets , including the Middle East and Europe, exclusively with Google.

In 2023, they achieved positive ROAS in existing markets and excelled in new regions such as Latin America, where they launched Google accounts in the summer and expanded Meta in December. Black Friday marked a high point in revenue, while growth in LATAM, with an exceptional ROAS, led to specific campaigns for these countries, consolidating their global success.

Their strategy evolved into more comprehensive performance coverage across all countries and increased investment in branding and awareness , starting in October 2023. Padel Pro Shop entered 2024 with unstoppable momentum. In January, they recorded a staggering 314.92% year-over-year increase, and in February they continued with 205% growth over the previous year.

The road to brand growth, both nationally and internationally, has been challenging but rewarding for Padel Pro Shop, and they are eager to continue building on these solid foundations to reach new goals in the future.

The year 2023 witnessed extraordinary growth for Padel Pro Shop, with its revenue doubling compared to the previous year.

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Projection

Sustainable growth strategies and customer acquisition diversification

Ambition

With the impressive achievements to date and a clear vision for the future, Padel Pro Shop is embarking on an exciting journey towards 2024. With an ambitious goal of achieving a revenue of close to 20 million euros, the company is determined to maintain its position and become the leader in the padel market .

Profitability

To achieve profitable and sustainable growth, Padel Pro Shop is committed to improving its overall profitability , increasing sales volume and diversifying its customer acquisition strategies beyond paid campaigns. By investing in paid advertising and leveraging it to drive organic sales on non-paid channels, the company will be able to expand its reach and maximize its impact across different markets , thus ensuring strong and continued growth.

Conclusions

With a combination of innovation, dedication and a customer-centric approach, Padel Pro Shop is prepared to face the challenges that arise on the way to achieving its goals.