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Compactor
Leading optimization both at home and on your ads.
Discover how Compactor has strengthened its position as a leading brand in the sector by optimising its presence in both its eCommerce and Marketplaces.
Client and Context
Compactor is a leading brand in home storage and organization products. It is a family business founded in 1983 and with an international presence.
Challenge: Strengthen its leadership and accelerate its global growth
Compactor approached Rocket Digital to strengthen its position as a leading brand in the home storage sector, maximise its sales through various B2B and B2C channels and continue its global expansion.
Strategy
Compactor's digital strategy involves diversifying its online sales channels, allowing it to maximise product sales regardless of the channel or point of sale.
The strategy, therefore, focused on promoting its own e-commerce in conjunction with marketplaces such as Amazon, taking advantage of the benefits and synergies that this offers, such as greater visibility, brand reach, credibility and risk diversification.
Marketplaces
The main focus was on sales growth and brand positioning in several European countries through Amazon. A channel audit was essential to understand the initial situation and history, as well as analyzing the extensive product catalog. This laid the foundations for the strategy.
Optimization on Amazon
- The Compactor brand offers a wide catalogue focused on home care and order, with “Vacuum storage” (textile vacuum storage products) being the most popular and profitable category given its long history in this category, especially in the French market.
- The roadmap did not lose sight of the temporality of this category, with the best times being Q2 and Q4. During 2023, the focus was on target ROAS, relying on Amazon Ads and working with Fulfillment by Amazon (FBA) as the final part of the strategy to achieve it.
Paid Media
Full-funnel strategy on Google:
- We worked across the entire Google ecosystem, using various types of campaigns to reach users at all stages of the conversion funnel.
- The campaigns were worked on by categories to boost the performance of each individual category, especially the main Vacuum Storage product for selling stock.
- Emphasis was also placed on promoting more secondary products with less weight or conversions within Amazon.
Profitability and scalability
- During 2023, we worked with Compactor to make the account profitable based on the ROAS objective.
- The main challenge was to establish the target profitability, restructure based on this and scale up from there, maximizing the volume of conversions generated by the channel without neglecting profitability.
Automation and efficiency:
- On the other hand, Rocket Digital actively collaborated with the Lengow feed management tool for the management and organization of products and feeds, which greatly simplified the management and synchronization of a catalog as extensive as the client's (more than 2000 refs.), saving time and allowing greater process automation, an essential element in Compactor's daily management.
Maximizing sales and multi-channel profitability
The turnover in Marketplaces increased and Paid Search was optimized, aligning both strategies. Collaboration between teams allowed us to promote top-selling products and key categories, achieving greater market penetration with organization and storage items.
"Rocket offers us daily support, demonstrating a level of professionalism and closeness that makes them an indispensable part of our team. Their proactive approach gives us the security of having strategic partners that help us make the best decisions."
Caesar Epicurean
CEO at Compactor