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When is Amazon Prime Day 2024?
Amazon Prime Day is more than just a flash sale; it's a strategic opportunity for brands and sellers looking not only for an immediate increase in revenue, but also for better long-term positioning . With registration now open to list your products on this event, it's crucial to understand how to maximize your participation and ensure you get the most out of this opportunity. Here's how.
But when is Amazon Prime Day? This year, Prime Day has been confirmed to take place on July 16 and 17 .
Enrique Bernad, Retail & Marketplaces Team Lead
1. Understand the Importance of Prime Day
Prime Day is not just a day of discounts, but a platform to increase visibility and improve the ranking of your products. During Prime Day , traffic volume on Amazon skyrockets, offering a unique opportunity to stand out in front of a wider audience. It is essential to consider that the real value of participating in Prime Day can come in the following months, when organic sales of the products offered can increase significantly thanks to the better ranking obtained.
2. Key Facts About Amazon Prime Day 2023
Amazon Prime Day 2023 not only reached new heights in terms of global engagement and sales, but also set a record in the history of this annual event. Let's look at the main data from the event to put it in perspective for possible results in 2024:
- Total Sales : Amazon reported global sales totaling $12.7 billion during the two-day event, marking a 6.7% increase compared to the previous year, which had sales of $11.9 billion.
- Items Sold : During Prime Day, more than 375 million items were sold worldwide, up from 300 million last year. Impact on Independent Sellers:
It was the most successful Prime Day ever for independent sellers, with sales growth outpacing the performance of Amazon’s retail business. - Popular Categories: Unlike previous events where electronic products dominated, in 2023 the home goods and appliances categories saw a significant increase, showing the diversification in consumer purchasing preferences.
- Best Selling Products : Among the most in-demand products were the Fire TV Stick (3rd Gen) with Alexa Voice Remote, Apple AirPods, and the Bissell Little Green Portable Deep Cleaner.
3. Select the Right Products to Promote on Amazon
Selecting the right products is crucial. Go for those products that you want to rank better organically or those that need an extra boost in visibility . This strategic selection is like charting a course in sailing; if you don’t adjust your sails and direction correctly, you could be overtaken by more agile competitors in turbulent waters.
4. Preparation and Logistics for Sales in Marketplaces
Make sure your inventory is prepared for a significant increase in
demand. Nothing hurts customer experience and your reputation more than not being able to fulfill orders quickly during and after Prime Day. Also, make sure your product descriptions are SEO -optimized with relevant keywords that consumers can use to find your products during the event.
5. Optimize your Offers
Price is still a deciding factor during Prime Day. Consider offering
Attractive discounts that not only attract customers but are also profitable. Use analytical tools to understand your competitors’ pricing behavior and adjust your offers accordingly. Remember, the minimum offer must be 15%.
6. Marketing and Promotions
Increase your marketing efforts before and during Prime Day. Use all available channels like social media, email marketing, and Amazon advertising to inform your customers about your Prime Day deals. The more buzz you create, the more attention you can attract.
7. Analyze and Learn to generate new sales strategies on Amazon
After Prime Day, it’s crucial to analyze your products’ performance. What worked and what didn’t? Use this data to adjust your future strategies for both similar events and your regular Amazon operation.
Conclusions for your business
Listing your products for Amazon Prime Day deals is a smart and necessary tactic in the e-commerce game. You're not just looking for immediate financial gain, you're aiming for sustainable growth through better organic positioning that can translate into higher sales in the long run. Remember that success on Amazon often depends on anticipation and strategy, so take advantage of this opportunity and set your business up for success with Rocket Digital!
Why work with us?
At Rocket Digital, we transform opportunities into results. Discover how our customized strategies can boost your growth, optimize your performance, and take your business to the next level. Contact us and start making a difference today!