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Tecnosell
Performance and creativity in action
The main focus was on maximizing the performance of the Meta and Google channels, combining precise audience segmentation with creatives aligned between aesthetics and product. This combination allowed Tecnosell to stand out in a saturated market.
Client and Context
Tecnosell is a store specializing in smartphones, tablets, smartwatches and other technological products from the best brands.
Focused on quality and competitive prices, it operates in the consumer technology sector, a highly competitive market. In 2023, it reached 6.7 million euros in sales and plans to grow to 8 million in 2024.
Challenge: Boost sales with Meta in a competitive market
The goal was to significantly increase sales from the Meta channel, facing the challenge of competing in a highly competitive sector, dominated by much larger players.
Segmentation and creativity
Maximizing the impact on the conversion funnel
The strategy was based on a balanced combination of advanced audience segmentation and strategic creative direction.
At a general configuration level, we implement precise audience clustering to maximize the impact of our campaigns.
This included broad targeting audiences (ASC+), traditional and dynamic retargeting strategies, as well as lookalike audiences based on key user behaviors.
This structure allowed us to target both new potential customers and those who had already interacted with Tecnosell, thus optimizing each touchpoint in the conversion funnel.
Visual impact
Designing campaigns that conquer
From a creative perspective, the Paid team and the Studio team worked closely together to develop striking visual pieces aligned with the product identity.
The creatives were designed to strike a perfect balance between attractive aesthetics and a focus on featured products, ensuring clear and persuasive communication.
This coordinated approach reinforced the core message of each campaign and captured the attention of the target audience in a competitive digital environment.
Conclusions
Tecnosell's digital strategy has driven its growth in a competitive market.
The focus will now be on diversifying campaign objectives (view content and awareness) to cover more stages of the funnel, reach a broader audience and strengthen its market presence through refined segmentation and impactful creatives.
Al implementar un enfoque integral que combina segmentación avanzada, creatividades alineadas con la identidad de la marca y una optimización constante de campañas en canales clave como Meta y Google, Tecnosell ha logrado destacarse.
La precisión en la dirección de audiencias, junto con un enfoque en la optimización de cada punto de contacto en el embudo de conversión, ha permitido a Tecnosell no solo atraer nuevos clientes, sino también fidelizar a los existentes, asegurando su crecimiento continuo y su consolidación en el mercado.
