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Very Much
From Offline to Online
Discover how the leading Spanish home decor brand transformed its business strategy with the innovative loyalty program "Muy Mucho Lovers".
Client and Context
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Challenge: Omnichannel loyalty for online and physical stores
Unify Database
Integrate franchisees' online and brick-and-mortar stores into a CRM platform to fully record each customer's history and enable personalized omnichannel communications based on purchasing behaviors.
'Muy Mucho lovers' loyalty program
Synchronized between physical and online stores to enhance brand engagement through a personalized, omnichannel customer experience.
Generic and specific audiences
For the international strategy, we worked with generic audiences (broad), since the objective was to attract more customers. However, for the strategy in the Spanish market, we worked with specific audiences (interests), since brand awareness was consolidated and part of the target audience was already loyal.
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Test content
Customized Strategy
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Test 1
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Test 2
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Test 3
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Test 4
Commitment
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The data demonstrates the success of the loyalty program, with a number
high volume of loyal customers in each market:
*Highlights the program's effectiveness in customer retention and loyalty, driving continued growth in both regions.
The data demonstrates the success of the loyalty program, with a number
high volume of loyal customers in each market:
*Highlights the program's effectiveness in customer retention and loyalty, driving continued growth in both regions.
The data demonstrates the success of the loyalty program, with a number
high volume of loyal customers in each market:
*Highlights the program's effectiveness in customer retention and loyalty, driving continued growth in both regions.
Conclusions
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