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HiPP
Optimizing results on Amazon
HIPP conquers the marketplaces: with innovative digital strategies and Rocket Digital's expertise, the leading baby food brand expands its reach and optimizes its sales in the competitive online environment.
Client and Context
HIPP is a leading brand in infant nutrition, globally recognized for its commitment to quality, sustainability and organic nutrition for babies. In recent years, it has strengthened its digital and marketplace presence, consolidating itself as a benchmark in e-commerce with responsible and sustainable practices.
In a competitive market, HIPP has been able to adapt to the demands of quality, sustainability and convenience, strengthening its digital presence. With solid growth, the brand is betting on strategies in marketplaces such as Amazon to attract new audiences and consolidate its leadership.
Challenge: Improve visibility and conversion of HIPP products on Amazon
Rocket Digital was tasked with optimizing HIPP’s presence in the marketplace, increasing sales and building customer loyalty.
Background
HIPP sought to consolidate its leadership in marketplaces, facing high competition and the need to optimize its digital presence. The challenge: increase sell-in and sell-out, attract new audiences and build customer loyalty. Rocket Digital designed a comprehensive strategy to maximize visibility, conversion and efficiency on key platforms such as Amazon.
Objectives of work carried out
- Increase Sell In and Sell Out.
- Attract new audiences.
- Improve product conversion
- through content optimization.
- Optimize logistics processes to meet Amazon standards.
Strategy implemented
A comprehensive solution
We developed a comprehensive strategy to maximize HIPP's presence in key marketplaces such as Amazon.
We optimized product pages , implemented conversion-focused advertising campaigns, and enriched the catalog with A+ and Brand Store content.
Additionally, we balance advertising investment and profitability with strategic promotions such as subscription discounts and coupons.
We also analyze search trends to improve visibility and capture new audiences in key categories such as milk and cereals.
Adaptation to customer needs
We implement customized solutions to improve your visibility and competitiveness.
We manage your catalog, ensuring attractive and up-to-date content , and align advertising strategies with your growth objectives, prioritizing key products.
We work closely with your team to optimize campaigns based on performance and adapt them to market dynamics.
We also provide logistics and performance support to ensure a seamless shopping experience and improve operational efficiency.
Keys to success
HIPP’s success was based on customized strategies and the use of data analysis tools to optimize advertising campaigns on Amazon.
This allowed us to identify relevant keywords, improve conversion on strategic products and ensure sustainable growth in a highly competitive environment.
Conclusions
HIPP consolidated its leadership in marketplaces thanks to comprehensive strategies that boosted sales, optimized operations and maximized advertising profitability.
