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Birdsong
The importance of understanding the brand vision.
Discover how we worked with one of the UK's leading ethical clothing brands to redesign their web usability and interaction. This case study reflects the importance of understanding not only the customer's needs in terms of business but also in terms of the values and vision of the brand itself.
Client and Context
With unique designs and a real commitment to marginalized workers, Birdsong stands out in sustainable fashion.
Featured in Vogue and Elle, she prioritizes labor rights and creativity with empathy.
Challenge: Strengthen brand positioning
Birdsong contacted Rocket Digital to update its eCommerce site on an aesthetic level – with a renewed look – and in a way that would reinforce the brand's positioning in conjunction with its values of sustainability and ethics.
Strategy
Website redesign and optimization
Phase 1: Brand, UX & SEO
- Benchmarking was carried out and the strategy and brand narrative were defined in the new version of the website.
- The main pain points of users in the purchasing process were detected and a new website architecture was created.
- Existing content was reorganized and new content was written based on the brand and SEO strategy.
Phase 2: UI Design & Content
Defining the Look & Feel of the website. In this phase, the new design was created following the brand manual and the products to be included were determined.
Phase 3: Technological Development
- In this phase, the theme was developed following the standards requested by the design team.
- The main goal was to address the platform's pain points and add some extra features to improve the Birdsong user experience.
Phase 4: Testing & Optimization
When the new website was almost ready for launch, tests were conducted with end users to detect possible bugs, problems and necessary improvements.
