Conversion Rate Optimization (CRO) in Shopify

At Rocket Digital, we are experts in conversion rate optimization (CRO) on Shopify and official Shopify Premier partners in Spain.

With over 10 years of experience, we have developed more than 500 projects and have a team of over 100 specialists in conversion improvement and user experience. From our offices in Barcelona, Madrid, and Milan, we help brands optimize their Shopify stores to turn more visits into sales.

We conduct conversion audits to identify improvement points in the purchase funnel, optimizing store design, loading speed, and checkout process. We implement A/B testing, behavior analysis, and experience personalization, using tools like Hotjar and Google Analytics to measure results and apply continuous improvements.

We also optimize product pages, pricing strategies, and persuasive content to reduce abandonment rates. We apply upselling and cross-selling techniques, ensuring that each potential customer has a more efficient and profitable shopping journey.

If you're looking to improve your conversion rate on Shopify, contact us. At Rocket Digital, we apply personalized CRO strategies to increase sales and maximize the profitability of your ecommerce.

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We are Shopify Plus Partner

and official partner of the main Ecommerce platforms.

Ahead of Digital

For over a decade, at Rocket Digital, we have established ourselves as one of the leading firms in technology, marketing, and digital business strategy in Spain.

In 2024, we managed over 140 million euros in digital advertising, driven by a DNA that combines media, technology, and digital business. We are official partners of Google, META, Shopify, HubSpot, Channable, Klaviyo, Sendcloud, among others. Additionally, we are the first Spanish firm to have won the Google Awards and the European Search Awards, a recognition of our excellence in the sector.

We have a team of over 100 specialists in business strategy, creativity, digital advertising, social media, SEO, CRM, data analytics, and development in Shopify Premier. Therefore, our value proposition in Shopify Premier is unique and distinctive, with over 500 projects developed.

With offices in Madrid, Barcelona, and Milan, we offer our services globally, with a special focus on Spain and Italy.

We work with passion, commitment, and transparency, collaborating with brands of all sizes to provide the best experience in Shopify.

That is why we are the favorite Shopify Premier Partner for eCommerce in Spain.
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Better with Shopify Plus

Better with Shopify Plus

  • Boost your brand with Shopify Plus, a world-class ecommerce platform. Reach global customers with a customizable, secure, and fast online store.

  • Easily integrate with Amazon, eBay, ERP, CRM and more. Sell on Google, Facebook, YouTube and other platforms. Ideal for businesses of all sizes, it handles up to 10,000 purchases per minute.

  • Spend your time running your business while Shopify Plus gives you control, flexibility, and new sales opportunities.
A comprehensive activation proposal

A comprehensive activation proposal

  • We were born with ROI DNA and today we are Rocket Digital. In 2014 we created advertising automation technologies that are now a standard in the industry, and today we are a comprehensive digital business consulting firm, starting with the design and development of Shopify Plus and continuing with comprehensive activation, acquisition, management, optimization and internationalization strategies.

  • Our experience in design, development, and media has allowed us to design an operating model that guarantees the best results for your ecommerce, before, during, and after the development of your Shopify Plus business.

Shopify Plus Partner Agency for top brands across Europe.

Rocket Digital Rocket Digital

We are the favorite Shopify Plus Partner for eCommerce in Europe:

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Your trusted Shopify Plus Partner

At Rocket Digital, we are your Shopify Plus Partner agency committed to the success of your ecommerce. We have over 25 years of experience in digital transformation, ecommerce, and sales, and we bring unique and unparalleled value to the Shopify community.

Why Work with Rocket Digital and Shopify Plus?

  • Shopify Plus Experts : Leverage our expertise with the world's leading ecommerce platform to grow your business.

  • Efficient Management : With Shopify Plus , you can manage your online store efficiently, without the need for programmers or developers.

  • Continuous Innovation : Access constant updates and developments, keeping your e-commerce at the forefront.

  • Internationalization : Take your business to a global level with features designed for international expansion.

  • Proven Solutions : All solutions implemented in Shopify have been previously tested and refined by the community, giving you reliability and guaranteed results.



    Our competitive advantages:
  • Unparalleled Experience : Over 10 years transforming more than 500 digital businesses into success stories.

  • Customized Strategy : We create customized strategies to maximize your sales and optimize your time. Our large, multidisciplinary team ensures we always have the specialist you need available.

  • Total Support: We offer ongoing support, detailed reporting, and advice to boost your growth.

  • Results : From design to management, we take your e-commerce to its full potential with a data-driven approach.

Rocket Digital and Shopify Plus : The perfect combination for profitable, global, and cutting-edge ecommerce. Contact us and boost your business with us!

Shopify Plus Services
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Shopify Plus: The Best Option for Your Ecommerce in 2025

FAQ

What is Shopify and why should I use it for my online store?

Shopify is a full-featured eCommerce platform that makes it easy for businesses of any size to create, customize, and manage an online store. It offers multiple tools to manage products, payments, shipping, marketing, and more. Its flexibility, ease of use, and scalability make it an ideal choice for beginners and experts alike.

Can I fully customize my Shopify store design?

Yes, Shopify offers multiple ways to customize your store design:

  • Pre-built themes: The Shopify theme store features hundreds of professional templates.
  • Drag and Drop Editor: The theme editor allows you to customize colors, fonts, and layout with ease.
  • Custom HTML and CSS: If you're technically savvy or working with a developer, you can directly edit the code to create a completely unique store.
  • Liquid: Shopify 's own template language that allows you to dynamically customize content.

Is Shopify suitable for B2B stores?

Yes, Shopify has powerful features that make it an ideal solution for B2B sales:

  • Customer Accounts: Create custom accounts for your B2B customers and offer a unique experience.
  • Custom Pricing: Set up special price lists for different customer groups.
  • Bulk Order Management: Make it easy to manage large, recurring orders with special rules.
  • Additional tools with Shopify Plus: Integration with ERP, CRM, and other business applications, along with advanced automation features.

Additionally, Shopify Plus provides tools like Shopify Flow and Scripts to customize your wholesale customers' experience.

Can I integrate Shopify with my ERP or CRM?

Yes, Shopify integrates with most ERP and CRM systems on the market:

  • ERP: We connect Shopify with Navision, SAP, SAGE, Odoo, and other custom systems to sync inventory, orders, and finances.
  • CRM: You can integrate your store with Pipedrive, Zoho, Dynamics, Salesforce or another CRM to manage your customer relationships.


These integrations are done through apps available in the Shopify App Store or via the API, allowing for seamless synchronization.

How do I manage shipping and logistics in Shopify?

Shopify makes managing shipping easy with a full range of options:

  • Custom Shipping Rates: Set up different rates based on weight, destination, order price, or other rules.
  • Automated Shipping Labels: Generate labels for major carriers directly from your Shopify dashboard.
  • Shipping Apps: Connect your store to services like ShipStation, Sendcloud or DHL for comprehensive management.
  • WMS Integration: Connect your store to the most popular Warehouse Management Systems for seamless inventory synchronization.


Plus, Shopify makes it easy to automate fulfillment processes with customizable rules and flows.

Is it possible to manage multiple stores and marketplaces with Shopify?

Yes, Shopify allows you to manage multiple stores and marketplaces:

  • Multi-store with Shopify Plus: Manage multiple stores from a single dashboard, ideal for brands with multiple product lines or markets.
  • International markets: Offer different currencies, rates, and payment methods depending on the region. Shopify Payments supports over 133 currencies.
  • Multiple languages: With Shopify Translate & Adapt or apps like Weglot, you can offer content in different languages.


You can also create country-specific stores for more personalized management.

How much does it cost to use Shopify?

Shopify has several plans, with different prices and features, keep in mind that they may vary over time, but roughly:

  • Basic Shopify (€39/month): Essential tools to start your store.
  • Shopify (€105/month): Advanced reporting, marketing, and customer management features.
  • Advanced Shopify (€399/month): Custom reports, calculated shipping rates, and more.
  • Shopify Plus (from €2000/month): Enterprise solution with advanced automation, priority support, and multiple stores.

Additional fees:

  • Transaction fees: 0.5% to 2% if you don't use Shopify Payments.
  • Third-party apps: May have additional monthly fees.

Is Shopify safe for online payments?

Yes, Shopify meets the highest security standards:

  • PCI DSS Level 1 Compliance: Protects credit card information.
  • SSL Encryption: All stores include an SSL certificate for data security.
  • Shopify Payments: Provides a secure gateway for credit cards, Apple Pay, Google Pay, and more.


Additionally, Shopify performs regular backups and monitors the platform for threats.

Can I connect Shopify to my social networks?

Yes, Shopify makes it easy to sell on social media and integrate it with your store:

  • Facebook and Instagram: Sync your catalog and sell directly from Facebook and Instagram stores.
  • TikTok: Run ads and allow users to purchase directly from the app.
  • Pinterest: Add buyable pins to help customers purchase products from Pinterest.
  • Shareable Content: Integrated marketing tools to promote your store across all platforms.


Integrations help improve traffic and conversions.

Is it easy to migrate my existing online store to Shopify?

Yes, Shopify provides tools to import products, customers, and orders from other platforms:

  • Automatic Migrations: With apps like Store Importer, you can migrate from platforms like WooCommerce, BigCommerce, or Magento.
  • Manual Migration: Import products and customers using CSV files.
  • Migration Specialists: There are professionals and agencies specialized in migrating existing stores to Shopify without interruptions.

The community and forums are also helpful resources for a smooth migration.

Does Shopify have SEO features?

Yes, Shopify has built-in SEO tools to improve visibility:

  • Customizable Meta Tags: Define titles and descriptions for each product and page.
  • Friendly URLs: Create clear and descriptive URLs.
  • Automatic Sitemaps: Shopify automatically generates a sitemap.xml file.
  • 301 Redirects: Set up redirects when you change page URLs.
  • Additional applications: Apps such as Plug in SEO or SEO Manager offer additional functionalities.


Plus, Shopify templates are designed to be fast and responsive, improving SEO performance.

Can I offer discounts and promo codes on Shopify?

Yes, Shopify allows you to create a variety of discounts and promo codes:

  • Percentage or fixed amount discounts: Offer a discount on the total or specific products.
  • Free Shipping: Set up rules to offer free shipping to certain customers or regions.
  • Automatic Discounts: Automatically apply discounts to your cart without the need for codes.
  • Custom Codes: Create unique or reusable promotional codes.

You can also combine different rules to create more complex promotions.

How can I manage inventory in Shopify?

Shopify has a complete inventory management system:

  • Stock Tracking: Set up automatic tracking for products and variants.
  • Low stock alerts: Receive notifications when stock levels are low.
  • Manual Adjustments: Make manual changes to inventory when necessary.
  • Inventory by location: Manage stock in different warehouses, physical stores or offices.


Additionally, you can use apps for advanced functionality like reporting, forecasting, and automation.

Can I sell digital products on Shopify?

Yes, Shopify allows you to sell digital products like eBooks, music, software, and more:

  • Direct Download: With the Digital Downloads app, you can offer automatic downloads after purchase.
  • Licensing: Use apps like SendOwl for managing licenses and digital products.
  • Online courses: Platforms like Teachable or Thinkific integrate easily with Shopify.


This makes it easy to sell digital products effortlessly.

Is it possible to use Shopify as a POS for physical stores?

Yes, Shopify has a point of sale (POS) system for physical stores:

  • Integrated hardware: Accept credit, debit, and mobile payments using Shopify POS hardware.
  • Inventory Sync: Products and inventory are automatically synced with your online store.
  • Loyalty Programs: Offer personalized discounts, rewards and promotions to your customers.
  • POS Apps: Manage employees, orders, and analytics from a mobile or tablet app.


Shopify 's POS system is ideal for retailers looking to consolidate physical and online sales.

What support does Shopify offer?

Shopify provides 24/7 technical support:

  • Live Chat: Access the live chat to resolve your queries instantly.
  • Email: Send an email to receive detailed technical support.
  • Telephone: Available for higher plans, you can receive telephone support in several languages.
  • Help Center: Detailed articles, tutorials, and videos to solve common problems.
  • Community Forum: An active community where users share tips and solutions.


Plus, there's a global network of Shopify experts offering personalized support.

Can I add additional functionality to my Shopify store?

Yes, Shopify has an App Store with over 4000 apps covering multiple areas:

  • Marketing: Tools for email marketing, ads, retargeting, and more.
  • Customer Management: CRM, Loyalty Programs, Reviews & Live Chat.
  • Shipping & Logistics: Solutions for shipping, tracking, rates and returns.
  • Analytics & Statistics: Advanced reporting, custom analytics and tracking.


You can also develop your own apps using the Shopify API.

How does Shopify Payments work?

Shopify Payments is Shopify's own payment gateway, offering (approximate prices):

  • Credit and debit cards: Accepts Visa, Mastercard, American Express and Discover.
  • Local payment methods: Apple Pay, Google Pay, Shop Pay, and other popular methods.
  • Competitive Fees: No additional transaction fees, just processing fees (starting at 2.9% + €0.30).
  • Direct Integration: Sync payments, refunds, and disputes directly into Shopify .
  • Payment in different currencies: Offers payments in more than 133 currencies.


Setup is simple and allows you to manage all payments from one place.