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The Basic Shopify SEO Pitfall: When Generic Content Isn't Enough
We performed a full SEO audit for a new client who recently migrated their ecommerce to Shopify.
The diagnosis was clear (and common): the brand had done the basics in SEO, but without a real strategy behind it.
Many stores know that "they have to work on SEO," but they often apply generic solutions such as:
- Add keyword-rich content to collection pages (Visible description).
- Write a couple of blog posts and wait for results.
Shopify SEO: What are the basic mistakes that are hurting you?
We analyze a real-life case where what seemed like a basic SEO approach turned out to be more harmful than helpful.
SEO on Shopify goes far beyond adding keywords and publishing content.
If you don't work on your store's architecture and implement a tailored strategy, you could be losing traffic and, worse, affecting the user experience and your Google rankings.
Join us as we discover the common mistakes that plague many Shopify stores and how you can avoid them to ensure the success of your ecommerce.
Google ends up indexing pages that don't add value, the texts ruin the UX, and internal linking is poorly designed or nonexistent.
What did we do?
Real SEO on Shopify isn't done "one-time" or with copied recipes.
Everything starts with a personalized technical audit , and in this case we detected:
Migrating to Shopify: What can you expect from a basic Rocket project?
In core migration projects, our focus is on ensuring a smooth transition: we prioritize functionality, content migration, systems integration, and an optimized user experience (UX/UI).
Regarding SEO, the main goal is to preserve existing rankings, as any migration typically entails a risk of organic decline.
Therefore, we implement measures to avoid losing what we've gained, but we don't include an advanced SEO improvement plan.
Deep optimization work (improving architecture, targeting new keywords, cleaning up indexed pages, etc.) requires individualized analysis and dedicated resources.
Therefore, only projects that include a contracted SEO audit have that level of detail and technical dedication to scale organic performance.
