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Rocket and Delaconre develop the rebranding of Monstera to Dekkon
Rocket Digital, a leading digital marketing agency, and Delaconre, a design and branding specialist, have collaborated on a creative and technological study for the rebranding of the Monstera brand, which is now transformed into Dekkon .
This project represents a significant evolution in the brand's identity, with a renewed focus that seeks to connect more effectively with its audience.
The study was carried out with the aim of redefining the perception of the brand in a constantly changing market. The collaboration has merged the expertise of both agencies, combining creativity and technological innovation to develop a new value proposition that reflects the essence of Dekkon.
The new branding includes a modernized visual identity, a distinctive logo and a coherent communication strategy, all designed to capture the attention of the target audience.
In addition, technological solutions have been implemented to improve the user experience, ensuring fluid and attractive interaction across all digital platforms.
"We are excited to introduce Dekkon to the world. This rebranding not only revitalizes Monstera's image, but also sets a new standard for how we communicate with our customers," said Josh Fetzer, Creative Director at Rocket Digital. "Our goal is for Dekkon to reach new audiences by offering an entire catalog of new products."
"It Sets a New Standard for How We Communicate with Our Customers"
Josh Fetzer, Creative Director, Rocket Digital
Meanwhile, Sergi Villaubí from Delaconre added: "Working together was essential to achieving a smooth transition to Dekkon. We took care of every detail so the new brand would not only be visually appealing, but also tell a powerful story that connects with consumers' values."
Dekkon has now officially launched and will soon be completed with social media support. It is expected to make a strong impact on the market, attracting both loyal customers and new audiences.
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