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Increase your data by 6-15% by optimizing your cookie banner
Due to privacy restrictions, evolving regulations like the GDPR, and the decline in the use of third-party cookies, it's becoming increasingly common to deal with a certain percentage of data loss on analytics and advertising platforms .
To mitigate this situation, Rocket Digital's analytics department not only implements various solutions that enhance data collection, such as Consent Mode, Enhanced Conversions, and Server-Side Measurement.
We also place importance on developing an optimized cookie banner design , which, when properly configured, provides a greater volume of data available for better analysis and optimization of advertising campaigns.
How to switch from a standard banner to an optimized banner?
Official CMPs, such as Cookiebot or One Trust (consent management platforms we recommend using at Rocket), offer a standard cookie banner that, based on our experience, generally shows a cookie rejection rate of between 35-40%.
Within the framework of legal regulations, in our multiple configurations and different A/B tests carried out, we have developed an optimized cookie banner with which we have managed to increase cookie acceptance by between 6 and 15% and, consequently, the volume of data received.
Our strategy
Considering psychological and UX aspects, we suggest playing with the banner's key design elements , from positioning to button text.
A correct combination of these components and adequate monitoring of the banner's performance results (each change applied and/or tested has a direct impact on the acceptance/rejection of cookies) allows us to reach the following conclusions about which banner format has given us the best results:
Button relocation
In the mobile version, we placed the cookie acceptance button at the top for easy visibility and immediate access for the user.
Visual differentiation
In compliance with regulations, we highlight the acceptance button so that the user can easily locate it and continue browsing.
Optimized text
We changed the text on the acceptance button to "Accept and Close," conveying clarity and direct action. This CTA appeals to the closure effect, which refers to users' natural tendency to complete tasks and reduce cognitive load. "Accept and Close" communicates that the action will complete the process immediately, eliminating the annoying banner.
The results
After implementing and analyzing these changes across several e-commerce sites and lead generation websites, we experienced an increase in cookie acceptance rates of between 6% and 15%.
This exercise demonstrates how small modifications to design and user experience can have a large impact on data collection.
If you want to optimize the performance of your cookie banner and improve your analytical and advertising results, contact us for a personalized consultation!