How to internationalize your e-commerce with an effective go-to-market strategy?
Expanding into new markets is one of the most ambitious decisions a brand can make.
But growing globally isn't a matter of luck; it's a matter of strategy . Here, we explain how to structure a Go-To-Market plan based on data, prioritization, and optimization to maximize your results.
Why internationalize your Shopify store?
Selling internationally opens the door to new customers, increased revenue, and sustained growth.
Shopify makes the technical process (translation, currencies, local payment gateways) much easier , but real success comes from having a solid strategy .
If you're wondering where to start, read on.
Recommended budget distribution
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Search Engine ( Google Ads , SEO ) → up to 50% of the budget.
- Social Media Ads → up to 50% in less mature markets.
- Online Video (YouTube Ads) → 20-25%.
Prioritize markets with a balance between investment and profitability
The key to success in internationalizing an e-commerce business is not focusing on just any market, but rather identifying those countries where investment, demand, and profitability are strategically aligned .
By prioritizing these markets, you transform your international expansion into a profitable and sustainable business decision , avoiding improvisation and maximizing the return on every euro invested.
It's not about luck, it's about strategy.
International success is built on data and method.
A good go-to-market strategy is the difference between investing wisely or improvising.
At Rocket Digital, we help brands prioritize markets , optimize investments , and achieve measurable results .
Want to know more?