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Extended Producer Responsibility (EPR) on Marketplaces
If you sell on a marketplace like Amazon, you will surely have received a notification requesting the submission of the EPR number before June 15.
If you haven't yet gotten around to it, you can find out all the details in this article.
EPR (Extended Producer Responsibility) is a policy under which producers take responsibility (in this case financial) for the management and recycling of waste from their products and packaging in the corresponding EU countries that so request. In this case, Germany and France.
This exercise consists of preparing a report declaring the quantity and type of products you have sold to the countries in question and paying an annual fee to the corresponding entity where you have registered for the management and treatment of post-consumer products we are talking about.
In which countries is EPR mandatory, when does it start and what are the conditions?
Today, in order to continue selling without restrictions on Marketplaces, an EPR number is required in both Germany and France. As of June 15, it will be mandatory to provide this number to the Marketplace that requested it if you do not want your listings to be deactivated, as the marketplaces have the responsibility to ensure that their partners comply with the regulation.
The application for both countries is made independently by local entities, thus obtaining a different number for each country. Below, you can see how to apply for the EPR for your company by country.
How to get your EPR number in Germany
Starting June 15, an EPR number will be mandatory for packaging and applies to any product category sold on Marketplaces. When they talk about packaging, they refer to both primary and secondary packaging, i.e. the “nice” corporate packaging of our brand and the packaging of the transport company (box, bag, etc.).
Regarding the product itself that we sell, if it contains electronic components it is also mandatory to have an EPR number for the category. The rest of the categories are exempt.
Here are the steps you must follow :
- If your products belong to the Electronics category , in this link you can find information for registering your company in EPR (this is only for product registration).
- Packaging registration , is independent of the previous one (mandatory for all categories). This link will allow you to register your company and obtain an EPR number for your packaging.
- Once we have the EPR number for the packaging provided by LUCID (2.), you will need to register and provide the number at one of the organisations provided in this link to obtain the packaging licence (authorised recycling scheme). The annual report and payment is made at these companies. This step is necessary to complete the EPR process.
Relationship between Organic Positioning and Advertising on Amazon
Perhaps at some point you have asked yourself: does advertising affect the organic positioning of products on Amazon?
Well, to be honest, the advertising itself doesn't. That is to say, having a sponsored display banner running on your category page won't affect the SEO of that product. However, if that SD campaign produces impressions, clicks and, above all, conversions (along with the reviews generated), Amazon will reward these successes with improvements in positioning.
In conclusion: it is vitally important to advertise on Amazon, but always with properly optimized content.
How to get your EPR number in France
In the case of France, regarding the category EPR, the peculiarity is that the EPR applies to most product categories , unlike Germany, which only applies to Electronics. Below you will find a table showing the categories for which France requires products to be declared for waste treatment. In addition, as in Germany, the EPR of packaging is mandatory for all categories.
- Review the categories in which the company's products apply , and register each of those that apply individually, and proceed to register with a Producer Responsibility Organisation (in the table below we provide organisations where you can register).
- In the event that no category applies, it is still mandatory to register the Packaging regardless of the category , as in Germany.
To obtain the EPR number in France, both for the category and for the packaging, you will have it all done with just one registration, and you can do it at any of the companies mentioned in the table.
*PACKAGING responsibilities: In France you are responsible for the primary and secondary packaging you have added.
Table extracted from Amazon seller.
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