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At Rocket, this BF 2025 taught us two key lessons: the importance of detecting problems before they become visible and the power of well-applied innovation to multiply results.
Below, we share two success stories that reflect how the combination of human knowledge, solid processes, and artificial intelligence can transform the impact of a campaign.
Case 1: Product Feed + Performance Management
When a technical detail can define an entire campaign.
While preparing for a client's (confidential) Black Friday sale, our team identified a critical problem: the product feed was displaying prices without reflecting active offers. A seemingly minor error, but a decisive one during a period when price is one of the most sensitive conversion factors.
Early detection: our biggest advantage.
The discovery was made thanks to a double filter:
➔ Expert human supervision.
➔ Monitoring technology applied to the feed and the flows prior to publication.
Detecting it before the campaign went live was key. Avoiding incorrect price display means maintaining credibility, ad relevance, and budget efficiency.
The solution: fast, technical and perfectly coordinated.
To correct the problem before launch:
➔ We created a bridge solution using a dynamic Google Sheet , directly connected to the client's ERP.
➔ We automate price updates with offers to ensure consistency across the entire ecosystem.
➔ We work together :Paid Media Rocket Team - Tech Rocket Team - Client Team
This coordination ensured that the offers were displayed correctly both on the website and across all advertising platforms.
The result: +78% YoY growth while maintaining a similar investment.
A clear example of how anticipating a technical problem can multiply performance without needing to invest more.
Our recommendations
➔ Prepare promotions well in advance, both technically and strategically.
If Shopify isn't displaying your offers as expected, seek support. Reviewing your feed before launching campaigns can prevent significant losses during the peak season.
Case 2: Applied innovation with AI: creatives generated for high impact
When standing out in a saturated environment requires speed, volume, and judgment.
While preparing for a client's (confidential) Black Friday sale, our team identified a critical problem: the product feed was displaying prices without reflecting active offers. A seemingly minor error, but a decisive one during a period when price is one of the most sensitive conversion factors.
How did we do it?
Together with our customers and technology partners, including Channable and Google, we activate embedded AI to:
➔ Generate image variations in product sheets.
➔ Create versions optimized for social media formats.
➔ Try different approaches in a matter of minutes.
All from the platform itself, without depending on late deliveries or saturated creative pipelines.
The impact: +150% increase in CTR compared to standard creatives.
AI didn't replace the creative team: it amplified it. It brought speed, volume, and new test paths while the team evaluated, selected, and guided what worked and what didn't.
Our recommendations
➔ Test different approaches, even in campaigns that are already active.
➔ Trust the judgment of the operational team: they are the ones who see in real time what works.
➔ Allow AI to accelerate processes without losing strategic direction.
