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Amazon Sponsored Products: Maximizing visibility and sales
In e-commerce, product visibility is crucial to success, especially on Amazon.
Enrique Bernad , Retail & Marketplaces Team Lead
Amazon Sponsored Products , which improve visibility in search results and product pages, have evolved as a key tool for increasing sales.
These affordable and efficient ads allow sellers of all sizes to stand out in a competitive market. With automatic or manual targeting and cost-per-click options, they offer flexibility and control over advertising budgets.
In addition to increasing visibility, Sponsored Products provide learning opportunities through performance reporting and allow you to expand your reach across multiple international markets.
What are Amazon Sponsored Products ads?
Amazon Sponsored Products ads are a crucial marketing tool within Amazon’s advertising sector, which has seen significant growth. These pay-per-click (PPC) ads, based on keywords, ASINs or contextual targeting, are designed to help sellers increase the visibility and sales of their products on Amazon.
What is the difference between Sponsored Products and other Amazon ads?
Unlike Sponsored Products, Amazon Sponsored Brands ads have a higher cost per click due to their prominent placement on the platform. Sponsored Products require a professional seller account and new products in eligible categories with Buy Box eligibility, while Sponsored Brands requires the seller to be registered as a brand, offer new products, and be able to ship to all US addresses.
Key benefits of Sponsored Products for sellers:
- Increased Visibility : During high-demand periods, such as Cyber Monday and Black Friday, Sponsored Products can significantly increase the visibility of your products.
- Targeted traffic to your listings : These PPC (pay per click) ads are designed to drive traffic to your product listings, increasing the likelihood of sales.
- Expanded eligibility and high impact for registered brands : Although Sponsored Products require a professional seller account and Buy Box eligibility, they offer a great return on investment. Registered brands, who use Sponsored Products, can enjoy increased visibility without the need for Buy Box eligibility.
- Customizable Targeting : With both manual and automatic targeting options, and features like auto-targeting for negative keywords, marketers can optimize their campaigns to reach more relevant audiences.
Tips for getting started with Amazon Sponsored Products:
- Set clear goals for your campaign : Before you launch a Sponsored Products campaign, define what you hope to achieve with it. Are you looking to increase sales, improve visibility for a new product, or perhaps attract new customers? Having a clear goal will help you measure the success of your campaign.
- Choose the right targeting approach : Use manual targeting to have more control over keywords and products, or choose automatic targeting to take advantage of Amazon's algorithm and discover new potential keywords.
- Monitor and adjust your campaigns regularly : PPC campaigns require monitoring. Examine the performance data that Amazon provides and make adjustments to your bids, budget, and keywords as needed.
- Take advantage of peak sales seasons : Plan and increase your budget for campaigns during high-traffic events such as holidays or special Amazon promotions.
Where do Sponsored Products ads appear?
Amazon Sponsored Products can appear in a variety of locations across the platform, significantly improving product visibility. These ads can be managed and optimized through Amazon Seller Central or the Amazon Advertising Console , where sellers can select targeting options, budgets, and landing pages to optimize ad placement and performance.
Implementing effective strategies, such as strategic keyword usage and judicious bid management, can maximize returns from Amazon Sponsored Products . For example, a SellerApp case study demonstrated a significant increase in sales and customer base for an organic coffee brand through strategic PPC campaigns.
In summary
Product visibility is essential in e-commerce, and Amazon Sponsored Products are a key tool to improve it and increase sales. Its flexibility and efficiency allow sellers of all sizes to manage effective campaigns and adapt to purchasing trends. By strategically using these ads, sellers can maximize their presence and success in Amazon’s competitive marketplace .
Why work with us?
At Rocket Digital, we transform opportunities into results. Discover how our customized strategies can boost your growth, optimize your performance, and take your business to the next level. Contact us and start making a difference today!