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What is this approach about?
We created a dashboard that compiles the evolution of total impressions for all keywords that trigger AI Overview results on Google. This allows us to:
- Accurately measure the real impact of those AI-generated snippets.
- Detect which keywords are affected and to what extent.
By also having the URL for each keyword, we can design a content and link strategy targeting those words, with the goal of:
- Turning a threat (loss of traditional clicks) into a strategic opportunity.
- Appear as a recommended source within the IA Overview snippet, instead of suffering a loss of visibility.
What impact?
The dashboard allows you to know exactly:
- How many impressions and clicks have been lost in search results due to the emergence of AI Overview.
- In what context is negative impact generated and how to react to it.
Our recommendations:
To turn the presence of IA Overview into an advantage, we suggest:
➔ Track keywords that trigger IA Overviews weekly .
➔ Evaluate whether your content appears as a source in those snippets.
If it doesn't appear, work on:
➔ Strengthen EEAAT (Experience, Expertise, Authority and Credibility).
➔ Improve content relevance and internal and external linking.
➔ Increase the authority of the domain and content so that AI can select it as a relevant source.
This way, Google will see you as a reliable reference, and you'll leverage AI to your advantage.
Official context
According to Google Search Central documentation, there are no special requirements for appearing in IA Overviews . What remains key are good SEO practices : useful, reliable, and user-focused content.
IA Overviews offers a quick snapshot of key information and links for further exploration , designed to simplify searching and improve the user experience.
Several studies show that AI Overviews significantly reduce organic traffic.
01
Ahrefs reporta una caída del 34.5 % en el CTR del primer resultado cuando aparece una Overview.
02
Amsive muestra una reducción promedio del 15.5 %, con casos extremos de hasta –37 % cuando coincide con Featured Snippets.
03
Otros datos indican que el CTR puede caer hasta –79 % para resultados posicionados en primer lugar bajo una IA Overview
In summary:
➔ Your dashboard lets you detect where and how much you're losing due to AI Overview.
➔ With specific URLs, you can create a content and link strategy targeting those keywords.
➔ You must:
- Follow up weekly.
- Optimize EEAAT, content and authority.
➔ Google does not require additional technical optimizations, but it does value quality and reliability.
➔ The data shows a sharp drop in CTR, especially for non-brand informational queries.
